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Your economics teacher held classes to teach you the Ps of marketing, but you skipped the classes. Somebody told you that the concept is important for every business, but you didn’t pay much attention. And now, when you want to start your business, you want the right know-how. No worries. Here are the 4Ps explained in a digestible manner for you to use the knowledge in your marketing operations. Read on. The Concept Of 4Ps No matter what your business is all about, every marketing strategy comprises 4 fundamental pillars- namely product, price, place, and promotion. The concept may be seeming easy at first, but the theorem gets complicated when it comes to executing it in a practical setup. McCarthy was the man who coined the 4Ps, in his book, “Basic Marketing: A Managerial Approach” in 1960.   First P: The Product The first P stands for “Product”. The product is the commodity or service your company sells. It could be a shampoo or doughnuts or any other commodity that you

With adversities all around in the year 2020, business holders have headed towards the “Online platforms” to set up their businesses. The silver lining to the cloud is that you must not wait further to run a webinar. With promotion options limited at these times, a webinar can serve as an excellent alternative to reach out to your audience.  How Will A Webinar Help?  Webinars are a favourite option for the ones who are a pro in the marketing field. A webinar helps you get so many things in just little efforts.  Webinars can give you the desired number of leads. A webinar is nothing but an easy, efficient, and quick technique for a marketer to generate more leads in less time.  Webinars help you educate You decide what you want to deliver in your webinar. Through a well-conceptualized webinar, you can enlighten your audience about your products and services. Moreover, you create stronger ties with a webinar. People find you reliable if you give demos in your webinars.