Key Performance Indicators that can Help Improve Your Marketing
Key performance indicators (KPI) are a set of quantifiable measurements that are used to gauge the long-term performance of the company. They help in determining the company’s financial, strategic and operational achievements. KPI helps you to understand the performance of your organization. As a quantifiable and outcome-based statement, they are the elements that express the goal of the company. Here are some of the key performance indicators that you should start using for improved marketing of your business. Customer Acquisition Cost (CAC) Customer Acquisition Cost (CAC) is the total cost of acquiring a customer through sales and marketing efforts. It is the cost of convincing prospects and customers to buy your products and services. Lifetime Value of a Customer (LTV) It is one of the key statuses likely to be tracked as part of a customer experience program. LTV helps businesses develop strategies to acquire new customers and retain existing ones. Return on Investment (ROI) ...